We craft Custom Software
We design, develop and deliver intelligent bespoke software solutions
for PLC's, startups and scale ups.
for PLC's, startups and scale ups.
About Oxford Software
Innovation
Innovation
From Idea to Creation
Oxford Software Innovation was set up in 2016 and is run by Will Goodhew and Dr James Cannan who have over 25 years of software development experience. Our developers are world class, and have worked with NASA, universities, health tech companies, and startups.
We partner up with world class experts and entrepreneurs to bring new companies to life. If you have found a market gap and are looking for someone to offer more than the standard software development experience, but a technical partner/CTO who can take over the entire tech side of the business so you can have freedom to focus on what you are good at, and leave the technical stuff to us.
We partner up with world class experts and entrepreneurs to bring new companies to life. If you have found a market gap and are looking for someone to offer more than the standard software development experience, but a technical partner/CTO who can take over the entire tech side of the business so you can have freedom to focus on what you are good at, and leave the technical stuff to us.
Our Services
Software Development &
Digital Marketing
Digital Marketing
Monetary Payment
Co-founder/CTO
Equity & Monetary payment
What we Build
We can design a custom portal or website - our technology of choice are
- Next JS
- Gatsby
- React JS
- Firebase Database
- Node JS Backend
- Next JS
- Gatsby
- React JS
- Firebase Database
- Node JS Backend
We develop both iPhone and Android mobile apps. We build cross-platform apps in React-Native, Flutter and generally use Firebase Database with a Node JS backend.
We'll connect an app to your Bluetooth or IoT device. We have used React-Native for our Bluetooth projects. We have worked with NRF chips. We can perform DFU upgrades and OTA upgrades to bluetooth devices.
We have experience with:
- Electric scooters
- Wearable devices
- Prototyping hardware
We have experience with:
- Electric scooters
- Wearable devices
- Prototyping hardware
We'll manage and deploy complex marketing campaigns linking systems via API's for complex conversion metrics driving return on ad spend improvements.
- Linking CRM systems
- Offline conversion tracking, for complete accuracy of data
- Campaign ideas
- Asset creation
- Automating digital marketing
- Linking marketing platforms via API's
- SEO
- Search engine adverts (Google, Bing etc.)
- Social media adverts
- Linking CRM systems
- Offline conversion tracking, for complete accuracy of data
- Campaign ideas
- Asset creation
- Automating digital marketing
- Linking marketing platforms via API's
- SEO
- Search engine adverts (Google, Bing etc.)
- Social media adverts
We have worked with the following machine learning algorithms;
Computer vision APIs
- Object recognition
- Facial recognition
- Optical Character Recognition
- Annotating images to train custom models
Marketing algorithms
- Feeding accurate conversion data into marketing algorithms
Tabular data machine learning
- Gathering website interaction data to predict outcomes
Computer vision APIs
- Object recognition
- Facial recognition
- Optical Character Recognition
- Annotating images to train custom models
Marketing algorithms
- Feeding accurate conversion data into marketing algorithms
Tabular data machine learning
- Gathering website interaction data to predict outcomes
We believe in A/B testing all ideas. Whether the idea is based upon a feature in an app or website or a marketing campaign message. We strive to work out what is the best metric to judge the test upon. This can be challenging to avoid vanity metrics. We build a product that the customer wants, not what we want. It is embedded into every part of the process for us. We strive for gains that have the biggest impact, but do not discount a gain no matter how small, as they all add up.
Oxford Software Innovation
Our Projects
WEBSITE, WEBPORTAL & MARKETING
We co-founded Compare Wealth Managers in November 2020. This has been an incredibly challenging project that has really taken off.
We have some of the largest Wealth Management companies in the UK, and the world, as part of our customer base - who have been with us from the start. Some of the companies have signed up for the 3rd year and we haven't had a single one leave the platform.
The Wealth Managers have a combined Assets Under Management of over £300bn. We have had more than 100% quarter on quarter growth of profit for the past 5 quarters.
We manage all marketing and software.
We have some of the largest Wealth Management companies in the UK, and the world, as part of our customer base - who have been with us from the start. Some of the companies have signed up for the 3rd year and we haven't had a single one leave the platform.
The Wealth Managers have a combined Assets Under Management of over £300bn. We have had more than 100% quarter on quarter growth of profit for the past 5 quarters.
We manage all marketing and software.
Visit Website
Compare Wealth Managers Clients
Compare Wealth Managers
We've worked with Bluetooth Low Energy (BLE) devices and connected mobile apps to read and write data off the devices.
One of our customers, Pure Electric, are the UK's leading electric scooter and electric bike retailer. It was an exciting challenge writing the iPhone and Android app which connects to the bluetooth controller on the scooters and one that required us to work closely with the team at Pure.
It's great to see and analyse data of hundreds of thousands of users on the platform.
We have worked alongside Pure Electric for over 3 years now connecting new versions of scooters to the app.
Our team have experience working with wearable bluetooth devices as well as smart sensors.
One of our customers, Pure Electric, are the UK's leading electric scooter and electric bike retailer. It was an exciting challenge writing the iPhone and Android app which connects to the bluetooth controller on the scooters and one that required us to work closely with the team at Pure.
It's great to see and analyse data of hundreds of thousands of users on the platform.
We have worked alongside Pure Electric for over 3 years now connecting new versions of scooters to the app.
Our team have experience working with wearable bluetooth devices as well as smart sensors.
Pure electric
BLUETOOTH & IOT
We have been working with Svennerstål and Partners for a few years now. Svennerstål and Partners are an incredibly forward thinking management consultancy focussing on organisational leadership.
We have been working alongside them to bring their huge experience in the organisational leadership sphere to the intersection with machine learning and AI.
Svennerstål and Partners have been helping organisations since 1974, this level of experience allows us to apply our machine learning and AI techniques to a wider audience, whilst keeping the human intelligence and experience behind it all.
We have been working alongside them to bring their huge experience in the organisational leadership sphere to the intersection with machine learning and AI.
Svennerstål and Partners have been helping organisations since 1974, this level of experience allows us to apply our machine learning and AI techniques to a wider audience, whilst keeping the human intelligence and experience behind it all.
Svennerstål and Partners
Our Clients
We've worked with PLC's, start ups and scale ups. If you are interested in working with us to build your next project, please get in touch.
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OUR OFFICE
The Alliston Centre,
Stroud Road,
Cirencester,
GLOS,
Gl7 6JR
Stroud Road,
Cirencester,
GLOS,
Gl7 6JR
CONTACT US
(44) 20 3776 0200
info@oxfordsoftwareinnovation.com
info@oxfordsoftwareinnovation.com